Self promotion is a good thing, There, I said it.
I know, you’re a humble, behind the scenes kind of business owner. You pride yourself on providing great products, services, and overall superior customer experiences. You really like your customers. Now, I’m afraid, it’s time to shout it from the virtual roof-tops. As Cecilia Camps says, “bragging is good for business”.
On LikeList, you can post a deal or message to your customers (and their friends and locals) and change it every week (or even every day). But, what can you say and how should you say it? What will convince your loyal customers to come back, and to tell a friend? What will get their friends to walk through your door? Below are 10 ideas for messages and deals that will tip the scale for people considering trying your business:
- “Bring a friend” promotion ideas - word of mouth referrals are the most powerful tool in your marketing shed, but sometimes you need a little incentive to seal the deal. Consider promotions that reward both your customer and their friend – such as “10% off for you and your friend when you come in together”.
- “Gift with purchase” incentives – “A gift with purchase can be the new black. Even the uber-rich love a price tag that reads: $0.” Great for salons, too.
- “Be the first” experiences such as opportunities to take part in a sale earlier than the public. Putting your loyal customers a privileged feeling is a sure fire way to retain customers and gain word of mouth referrals.
- “Show and tell” – Let people in on new products or services – they also love to be the first to know. People like variety, so let them in on new things.
- “Say thank you” – “One time-proven marketing strategy that increases customer lifetime value, cements loyalty, and drives word of mouth, is simply doing what your mom tried to teach you to do always: say “thank you.”
- “Solicit input” – Find out what your customers would like to see in the store or on the menu. “Feedback can also lead to better business relationships and stronger customer retention”
- “Perks for Pals” Have you thought about updating your loyalty cards (consider @rewardme @chatterfly @plumreward @ireward @sundropmobile @punchd or for social media evangelist rewards @socialrewards) I love the idea of partnering with other non-competing companies and sharing the costs of a Customer Recognition party. Not only are costs shared, but you get to meet new top customers through your partners – check out 19 other ways to co-market.
- “Be Opportunistic” – Is there news that relates to what you do? Reply or comment on the articles. It puts you in the conversation and showcases you as an expert. Don’t miss opportunities to create memorable seasonal events. Is there an event you can hitch your wagon to? For example, be sure to take advantage of 10 Tips to Maximize Small Business Saturday (pdf report)
- “Show your successes” – Announce awards and recognition you receive, as well as membership in the Chamber of Commerce and nonprofit events you support. All of this builds your credibility.
- “Know your niche” and share your passions. Then look outside your niche to get novel ideas you can modify and make work for you.
10 Bar Promotion Ideas to Get People Into Your Bar
10 Salon and Spa Promotions & 7 Ways to Attract More Clients
10 Social Media Promotion Ideas for Hospitals
5 Marketing ideas for Coffee Shops (but also look at this case study for tips)
5 Promotion Essentials for Artists
…you get the idea – go Google and see what others have tried.
Just communicating on an ongoing basis is key to retaining loyal customers and making them part of your evangelist team. Rosemary Peavler talks about engaging in frequent communication with your customers as a key element of a cost-effective marketing budget for your small business.
So it’s one challenge to get found, but it’s another challenge to convert those folks into customers. Hopefully, these tips will help, and you’ll start messaging your folks regularly on LikeList.
What other ways have you found to get people to put you on their TryList and then through your door?
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